Designing plant-based brands to perform in retail and foodservice, on-pack & online
We combine plant-based category expertise with hands-on design to improve how products are understood, trusted, and chosen. That often means sharpening category recognition, information hierarchy, use case clarity, and taste cues, with proven FMCG best practices.
Our work focuses on reducing the hesitation gap for mainstream and flexitarian shoppers. Small, strategic design changes can quickly improve trust and rotation, while larger brand, website, or packaging refreshes build long-term clarity, differentiation, and commercial performance.
Jem Mantiri is an award winning food photographer and food stylist who is specialised in plant-based food and beverages.
Bethan + partner Matt provide green hosting and web services for plant-based businesses. Reforest was part of the team for Vale's Delights.
Declan Godfrey is a copywriter working in alternative proteins and plant-based food innovation. Declan was part of the team for Magellan.
Jasmin Schiffer is a plant-based illustrator and motion designer. Jasmin was part of the team for Natura Sacra.
I started Design Studio Flora to support the shift towards a plant-based food system.
With 15 years in FMCG, working with brands like Nike and Nivea, and retailers like Lidl and Etos, I kept seeing the same pattern: plant-based disappearing from shelves. Often not due to quality, but because shoppers hesitate. This led me to specialise in plant-based FMCG.
