strategy defines the essence of who you are as a brand, clarifying your purpose and vision. we’ll dive into understanding your target audience and determine your optimal positioning in the competitive landscape. finally, we uncover your brand persona—its attitude, personality, and tone of voice.

the insights from the strategy phase lay the foundation for building your brand identity system. we start with a moodboard or a series of workshops to align all stakeholders on a shared vision.

next, comes the design concept the big idea, which visually communicates your messaging and gives deeper meaning to your brand.

this concept is expanded into a broader identity system - an entire visual language which shapes how your brand communicates with the outside world, from photography, to layout, colour, typography, and more.

before launch, we test the design to understand consumer responses. this involves eye gaze plots, surveys, and tests in virtual environments. the results may lead to refining design choices, to ensure maximum impact upon launch.