Studio Flora helps FMCG brands with plant focused products reduce shopper hesitation and improve how products are understood, chosen and sold.
Shoppers hesitate when products don't immediate address their needs, which leads to missed purchase opportunities.
Studio Flora analyses how products perform at shelf, identifying where hesitation is created and where design improvements can improve sales performance.
These findings are translated into practical design improvements across packaging, branding and websites. From category recognition and information hierarchy, to taste, use, and positioning, each aspect is refined to make products easier to purchase. Work is informed by plant-based category expertise.
