Studio Flora combines plant-based category expertise with hands-on design to improve how products are understood, trusted, and chosen. That often means sharpening category recognition, information hierarchy, use case clarity, and taste cues, with proven FMCG best practices.
Projects focus on reducing the hesitation gap for mainstream and flexitarian shoppers. Small, strategic design changes can quickly improve trust and rotation, while larger brand, website, or packaging refreshes build long-term clarity, differentiation, and commercial performance.
Jem Mantiri is an award winning food photographer and food stylist who is specialised in plant-based food and beverages.
Bethan + partner Matt provide green hosting and web services for plant-based businesses. Reforest was part of the team for Vale's Delights.
Declan Godfrey is a copywriter working in alternative proteins and plant-based food innovation.
Jasmin Schiffer is a plant-based illustrator and motion designer. Jasmin was part of the team for Natura Sacra.
I specialise in FMCG retail and brand-packaging, focusing on how products perform at shelf.
Over the past 15 years I’ve worked across FMCG and retail environments, including Nike, Nivea, Lidl, Etos and Kruidvat. My work focuses on packaging hierarchy, messaging and visual clarity, and how these directly influence product pick-up and conversion in-store.
I founded Design Studio Flora to translate retail shelf performance principles into packaging and brand systems for plant-based 🌱 FMCG.
