helping plant-based brands perform in retail & foodservice, on-pack & online

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Core USPs of Mondarella's new vegan packaging design

helping you launch, refine, and grow

From claim hierarchy to shelf context, performance in plant-based is shaped by how products are found, perceived and purchased. Design Studio Flora helps FMCG teams align strategy, packaging, and digital execution across every touchpoint.

We combine plant-based category expertise with hands-on design work, applying proven FMCG best practices to layout, hierarchy, claims, visual cues, and brand consistency. Recommendations are grounded in what influences decisions for open-omnivore shoppers, and are shaped to perform in demanding retail and foodservice environments.

Small, strategic changes can unlock immediate improvements, while full rebrands establish long-term clarity, differentiation, and growth. The result is a product that communicates clearly and supports commercial outcome.

Brand photography design for vegan cheese brand Mondarella,  showing a melty cheese sandwich
network
plant-based industry experts

studio flora ecosystem

Headshot of Jem Mantiri a Food Photographer
food photography

Jem Mantiri is an award winning food photographer and food stylist who is specialised in plant-based food and beverages.

jem's website

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Headshot of Bethan Unsworth who provides green hosting
green website hosting

Bethan + partner Matt provide green hosting and web services for plant-based businesses. Reforest was part of the team for Vale's Delights.

reforest's website

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Profile Picture of Declan Godfrey, a copywriter
copywriting

Declan Godfrey is a copywriter working in alternative proteins and plant-based food innovation. Declan was part of the team for Magellan.

declan's website

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Profile Picture of Jasmin Schiffer, an Illustrator
illustration

Jasmin Schiffer is a plant-based illustrator and motion designer. Jasmin was part of the team for Natura Sacra.

jasmin's website

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Headshot of Jon Bluemel a SEO and Content Specialist
seo + content

Jon Bluemel is an SEO and Content specialist with a background in plant-based, mission-driven, and tech brands.

jon's website

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Headshot of Oana Puiu a Plant-based hospitality consultant
hospitality consultant

Oana Puiu is a plant-based hospitality consultant. She develops recipes, assesses menus and upskills kitchen teams.

oana's website

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Profile picture of Sophie Shand

curious whether your brand could sell better?

sophie
founder

Navigating growth, range changes, or feedback? Let’s discuss where design can make a difference.

book a clarity call

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