this phase defines the essence of who you are as a brand, clarifying your purpose and vision. We’ll dive deep into understanding your target audience and determine your optimal positioning in the competitive landscape. Finally, we uncover your brand persona—its attitude, personality, and tone of voice.

the insights from the strategy phase lay the foundation for building your brand identity system. We start with a moodboard or a series of workshops to align all stakeholders on a shared vision.

next, we develop the design concept—your brand’s big idea, which visually communicates your brand message and gives deeper meaning to your brand.

this concept is expanded into a broader identity system - an entire visual language which shapes every aspect of how your brand communicates with the outside world, from photography style, to layout, to colour use, typography, and more.

before launch, we test the design to understand consumer responses. this involves eye gaze plots, surveys, and tests in virtual environments. the results may lead us to refining the design choices, ensuring maximum impact when your brand goes live.