Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Reducing shopper hesitation and improving rotation. On shelf + online.

5.0 on Google

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Mondarella plant-based cheese, design and strategy project

Branding ✶ Packaging ✶ Website ✶ Social Media ✶ Campaigns

Rebranding + repositioning a plant-based cheese to strengthen retail performance across 20+ SKUs Europe-wide

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Branding ✶ Packaging ✶ Social Media

From herbal tea to lubricant: building a scalable brand and range architecture across 20+ plant-based SKUs

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Studio Flora understands category specific challenges

Plant-based brands face unique obstacles: trust issues, taste uncertainty and hyper sceptical consumers

Trust Barrier
Many consumers tried plant-based once and didn’t return. Shoppers need reassurance on flavour and use to encourage trial.

Format Confusion
"What do I use this in? Flexitarians with smaller recipe repertoires need more context. Unclear format kills conversion.

Health - Taste Tension
Too many health cues signal “less tasty”, while too few can trigger ultra-processed concerns.

Shelf Appeal
Visual cues, copy and claims entice or repel omnivores in seconds.

Innovation Hesitation
Novel ingredients and foodtech need instant understanding for consumers to risk something unfamiliar.

Comparison Anxiety
Plant-based products are held to high standards. They must feel easier, tastier, and healthier than the animal-based version.

Branding ✶ Website

Strengthening positioning + building a recognisable brand for a plant-based food concept

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Branding ✶ UI Kit

Turning a plant-based creator into a scalable food-science brand

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Design Studio Flora's expertise:

Studio Flora bridges the gap between retail performance and design. Combining branding, packaging, and web design with an understanding of shopper behaviour and shelf strategy. Helping products reduce hesitation, communicate faster, and get chosen more often.

Design built for retail performance

Each project is crafted to drive real business results, from better shelf rotation, to increased omnivore appeal, to stronger brand recognition.

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Hi, I'm Sophie

Sophie Shand ✶ Founder Studio Flora

I started Studio Flora to support the shift towards a more plant-based food system.

With 15 years in FMCG design, working with brands like Nike and Nivea, and retailers such as Lidl and Etos, I kept seeing the same pattern.

Plant-based products disappearing from shelves, often not because of quality, but because shoppers hesitate. That’s what led me to specialise in plant-based FMCG.