Design Studio Flora | Shelf Performance Consultancy & Design for Plant-Based FMCG

what Studio Flora does differently

Studio Flora connects brand and packaging design with an understanding of how shoppers choose and what influences shelf performance.

Brand-packaging design often includes

Packaging Design

Brand Identity

Brand Strategy

Web Design + UX

shelf hesitation gap

Brand-packaging design can overlook

Shelf Performance

Shopper Behaviour

Rotation + Positioning

Plant-Based Expertise

What’s holding your plant-based product back?

product performance review

Studio Flora’s Product Performance Review identifies barriers to purchase to help improve shelf rotation. You’ll receive practical advice to address blind spots across packaging, brand identity and websites. Ready for your team or Studio Flora to implement.

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Purchase barriers

It's high quality, but shoppers question the price

It's healthy, but shoppers wonder if it's tasty

It's delicious, but shoppers worry it's processed

It's innovative, but less obvious to prepare

It's better than competitors, but they get chosen!

What does a Product Performance Review Examine?

Recognition

[ 1 of 8 ]

Can shoppers identify the category at a glance, even at 3m? Could it be mistaken for something else?

Plant-based perspective
Is the category clear to flexitarians unfamiliar with the product?

appetite

[ 2 of 8 ]

Can the packaging make the product look more delicious? Are flavour and texture expectations clear?

Plant-based perspective
Does it look as appealing as conventional options? Does it encourage trial?

use

[ 3 of 8 ]

Can shoppers picture how and when to eat the product? Are familiar meals or occasions shown?

Plant-based perspective
Can flexitarians picture using it in familiar meals? Are extra cues needed?

trust + reassurance

[ 4 of 8 ]

Are claims credible + relevant? Are quality cues convincing? Is there a reason to believe?

Plant-based perspective
Does the packaging address taste, texture or performance concerns?

Information hierarchy

[ 5 of 8 ]

Do shoppers view the most important information first? Does the order reflect their priorities and behaviour?

Plant-based perspective
Does the pack prioritise eco, protein or plant-based claims over what it is + how to use it?

Shelf differentiation

[ 6 of 8 ]

Does the product stand out? What are competitors doing better, and where are the opportunities?

Plant-based perspective
On mixed shelves, does it compete effectively with meat or dairy products?

Retail environment

[ 7 of 8 ]

Do placement, neighbouring products or lighting affect recognition or comprehension?

Plant-based perspective
Is it easy to spot and understand, in a dedicated aisle or with conventional products?

Positioning

[ 8 of 8 ]

Do shoppers understand what makes the product different + worth the price?

Plant-based perspective
Is the most persuasive benefit clear to the right audience, even if it costs more?

selected

projects

Biotona plant-based packaging design and shelf performance consultancy

Packaging ∙ Shelf Performance

Shelf performance-driven design and range architecture for a global superfood brand (70+ SKUs)

Mondarella plant-based cheese, design and strategy project

Branding ∙ Packaging ∙ Website ∙ Socials

Rebranding a plant-based cheese to boost retail performance Europe-wide

View Project

Natura Sacra plant-based wellness packaging design

Branding ∙ Packaging ∙ Social Media

From teas to lubricant: building a scalable brand and range architecture for 20+ SKUs

View Project

Shelf Performance ∙ Pack Optimisation

Optimising Vood’s shelf performance to increase purchase intent

Why Teams Trust Design Studio Flora

Larissa
van Heel

vood
Head of Marketing

Sophie gave us incredibly valuable feedback on our product design. She helped us see how to make our packaging stand out more and appeal better to customers. She really understood our brand and gave practical, thoughtful suggestions. Highly recommend working with her if you want honest, expert design advice.

Shelf Performance ∙ Pack Optimisation

eric
mirbach

mondarella
project lead

With Mondarella products widely available across Germany, we knew a thorough rebranding had to be a group effort. We assembled a team of experts, including Sophie, whose design skills and industry insight made her an obvious choice. She worked closely with our creative lead, Tina Tenkmann, to roll out the packaging across Mondarella’s portfolio and adapt the branding to digital outlets. We couldn’t have done it without her!

Branding ∙ Packaging ∙ Website

Helping food and drink brands sell better on shelf
design
studio
flora

what Studio Flora does differently

What’s holding your plant-based product back?

What does a Product Performance Review Examine?

Why Teams Trust Design Studio Flora

Studio Flora designs brands and packaging around how shoppers choose.

Helping food and drink brands sell better on shelf designstudioflora

what Studio Flora does differently

What’s holding your plant-based product back?

What does a Product Performance Review Examine?

Why Teams Trust Design Studio Flora

Studio Flora designs brands and packaging around how shoppers choose.

Helping food and drink brands sell better on shelf
design
studio
flora