from concept to trade show, designing prototypes for plant-based ingredients

Natura sacra vegan branding packaging design

project

Cesar Asselin from Magellan approached us with a question: how can we showcase the potential of his plant-based ingredients to clients? What made this project unique was its focus on B2B ingredients and their application, rather than finalised products intended for retail. We developed a multi-pronged approach combining design and storytelling

credits

design studio flora

copywriting: declan godfrey

these stickers indicate that the ingredients improve Nutri-Score ratings, and were used for trade shows and packaging.

Natura sacra vegan branding design, social media feed posts

concept

To showcase the practical application of these ingredients, we created prototype packaging. The design was intentionally stripped back to focus solely on key brand claims and clean label messaging. This emphasised the natural, consumer friendly properties, as well as the benefits over animal-based alternatives. A product guideline was also developped for more in depth information.

illustration

packaging design

brochure