design case

mondarella

redefining plant-based cheese across Europe: Mondarella’s bold and joyful new brand identity

a project by very good looking agency, in collaboration with an amazing team of conscious creatives

project

Mondarella is a vegan cheese brand on a mission to reimagine cheese, making it 100% plant-based and irresistibly delicious. The products boost premium ingredients, free from artificial flavours. The rebranding spanned everything from packaging design to a website re-fresh, ensuring total brand consistency.

credits

lead agency - very good looking

strategy: eric mirbach

creative direction: tina tenkmann

full team below

Natura sacra vegan branding design, social media feed posts

Before (left) and after (right) - new packaging design

retail presence

The new brand identity design ensures that Mondarella commands attention with a standout shelf presence, while retaining a friendly and approachable tone of voice. The packaging design is striking and joyful, highlighting abundance and taste with prominent on-pack imagery.

branding

brand strategy

packaging design

web design

social media

pitch presentations

The colour palette was rigorously tested with consumer groups in the UK + Germany. Despite regional differences, the results reaffirmed our insights: consumers respond positively to daring, positive brands

The design leads with taste, a top motivator for consumers, (above health or environmental concerns) with the packshot taking centre-stage to prioritise flavour, provenance, look + feel.

Natura Sacra vegan branding design icon system

Natura Sacra vegan branding design layout

Illustrations are used on the back of the pack for brand storytelling and on the front of pack to highlight clean label USPs

Natura Sacra vegan branding design tote bag

The packaging opts for "100% plant-based" - a brand claim that appeals to a broad consumer segment and boosts purchase intent by 20% compared to "vegan."

Natura Sacra vegan branding design photography

Natura Sacra vegan branding design stickers

eric - project lead

With Mondarella products already widely available across Germany, we knew that a thorough rebranding had to be a group effort. So we did what we do best and assembled a team of experts, including Sophie, whose design skills and industry insight made her an obvious choice. She worked closely with our creative lead, Tina Tenkmann, to roll out the new packaging design across Mondarella’s portfolio and adapted the branding for digital outlets. We couldn’t have done it without her!

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sophie

founder

ready to nurture your brand? reach out to sophie to find out more about how we can help your business blossom

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redefining plant-based cheese across Europe: Mondarella’s bold and joyful new brand identity

moooooore

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let's grow your story

let's grow
your story