design case

mondarella

redefining plant-based cheese across Europe: Mondarella’s bold and joyful new brand identity

a project by very good looking agency, in collaboration with an amazing team of conscious creatives

project

Mondarella is a vegan cheese brand on a mission to reimagine cheese, making it 100% plant-based and irresistibly delicious. The products boost premium ingredients, free from artificial flavours. The rebranding spanned everything from packaging design to a website re-fresh, ensuring total brand consistency.

credits

lead agency - very good looking

strategy: eric mirbach

creative direction: tina tenkmann

full team below

Before (left) and after (right) - new packaging design

Mondarella's old packaging compared to the new vegan packaging design

Core USPs of Mondarella's new vegan packaging design

retail presence

The new brand identity design ensures that Mondarella commands attention with a standout shelf presence, while retaining a friendly and approachable tone of voice. The packaging design is striking and joyful, highlighting abundance and taste with prominent on-pack imagery.

branding

brand strategy

packaging design

web design

social media

pitch presentations

check out the Website

The colour palette was rigorously tested with consumer groups in the UK + Germany. Despite regional differences, the results reaffirmed our insights: consumers respond positively to daring, positive brands

The packaging opts for "100% plant-based" - a brand claim that appeals to a broad consumer segment and boosts purchase intent by 20% compared to "vegan."

Back-of-pack packaging design for Pastasan and Classic Caprese from Mondarella, a vegan cheese.

Illustrations are used on the back of the pack for brand storytelling and on the front of pack to highlight clean label USPs

Key visual graphic design for Mondarella, with the new vegan packaging for Soft Noir.

The design leads with taste, a top motivator for consumers, (above health or environmental concerns) with the packshot taking centre-stage to prioritise flavour, provenance, look + feel.

3 branded illustrations for Mondarella, an almond, a hand holding cheese and a hand grating cheese.

Photographs of the team members behind Mondarella's new vegan branding

eric - project lead

With Mondarella products already widely available across Germany, we knew that a thorough rebranding had to be a group effort. So we did what we do best and assembled a team of experts, including Sophie, whose design skills and industry insight made her an obvious choice. She worked closely with our creative lead, Tina Tenkmann, to roll out the new packaging design across Mondarella’s portfolio and adapted the branding for digital outlets. We couldn’t have done it without her!

let's grow
your story

sophie

founder

get in touch to find out how I can help your business bloom, with data-driven design and insights that matter

book your call

redefining plant-based cheese across Europe: Mondarella’s bold and joyful new brand identity

let's grow your story

let's grow
your story