Vale's Delights specialises in plant-based fine dining in Amsterdam, that embodies indulgence, curiosity, seasonality and the joy of vibrant, vegetable-focused dishes. Valeria requested a highly refined yet lively brand identity, as well as a website, and a full suite of social media templates to capture the experience of her cuisine.
The concept draws inspiration from the sun, the ultimate source of growth and vitality. The radiant design, with a halo of seeds forming sun rays, symbolises joy, energy, and the cyclical nature of seasonality. Inspired by the inner structures of fruits and vegetables, the logo subtly places plant-based food at the heart of the brand, by echoing the natural formation of seeds, locules, segments, and a core found in edible plants.
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Working with Sophie was an amazing journey! She was incredibly professional, guiding me through every step with patience and clarity. Our workshops were not only insightful but also a lot of fun—we learned so much along the way! On top of that, we connected on a personal level (both being vegan!), which made the whole process even more enjoyable. I’m beyond happy with my website, logo, and branding.
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